Compare us with the Yellow Pages
We have put together the major benefits of partering with Santa Barbara Homeowners Resource in reaching your select audience.
Financial:
This table below shows the 2007 pricing schedule of both the Verizon Yellow Pages and the Homeowners Resource, and are based on full color ads.
| Yellow Pages | /Homeowners Resource | Savings/mo | /Year | |
| Quarter | $1,031 | $499 | $532 | $6,384 |
| Half | $1,611 | $799 | $812 | $9,744 |
| Full | $3,130 | $1,399 | $1,731 | $20,772 |
Annual Distribution:
Yellow Pages: 160,000 in Santa Barbara County
Homeowners Resource: 300,000 in Santa Barbara County
Contract:
The Yellow Pages has a 12 month contract with a 14 day option to cancel
Homeowners Resource: has 6 month contract with 60 day option to cancel* (this means we give you more time to decide before you are "committed" to the contract).
Strategy:
Yellow Pages - Passive, one-time, mass distribution.
Homeowners Resource - Active, monthly, targeted distribution.
Ad Quality and Flexiblity:
Yellow Pages: Poor paper and graphic quality with once a year edits of ads.
Homeowners Resource: High quality paper and graphics with monthly ad editing.